top of page

Laura Moreno Saraga

Copywriter | Content writer | Content designer 

6ba45061-6856-49b5-9353-3fb32b92b5b4_edi
ABOUT

 Branding 

 Website copy 

 Sales copy 

 Content marketing copy 

 Services 

  • Homepage copy & rewrites -  A good homepage helps differentiate your brand from others in the same category, provides useful information, and links to other pages on the site

  • Inner page copy & rewrites - Copyright for other webpages, including about pages, product pages, service pages, features pages, and contact pages 

  • Landing pages -  Main entry point for new visitors other than the homepage. Used for lead generation. 

  • Opt-in pages - Short landing page that only includes a headline, main product benefits, and a CTA 

  • Short online video scripts - Demo, how-tos, case studies 

  • Brand voice guides - Brand's mission, USP, brand story, authority, customer avatars, and values

  • Sales page/sales newsletters copy & rewrites - Used to sell a product, program, or service online 

  • Upsell/short-form sales page/One-click upsell copy & rewrites - A sales page that presents an "upsell" offer immediately after purchase 

  • Sales/promotional/launch emails - An email or series of emails with the main goal of selling something or creating a conversion

  • Cart abandonment emails - An email or series of emails with the main goal of recovering potentially lost customer

  • Facebook ads or banners - Ads published through the Facebook Ads Manager that aim to increase engagement, clicks, and conversions 

  • Webinar scripts - Scripts for online trainings commonly used as sales tools

  • Product descriptions - Short/concise copy used to describe a product or service, often used in ecom

  • Content emails/newsletters - Content-focused emails with valuable content written for the sake of engagement

  • Case studies - Emails, documents, or video scripts that share user stories featuring a product or service. Often used as sales or engagement tools. 

  • Social media captions - Thoughtful captions used for engagement and conversion

  • Lead Magnets - Free ebooks, mini-courses, white papers, quizzes/profiles, etc. Used as sale or engagement tools and to generate an interest, desire, and need for whatever is being sold. 

  • Professional bios - Authority bios used on about pages, speaker packages, and media kits

  • Social bios - Short-form authority bio used on social media profiles

  • Press Releases - Authority articles that drive media exposure and site traffic

  • SEO blog posts - Regular blog posts that create engagement, build trust, and add value through educational, inspirational, or entertaining content 

 Content design services 

  • UX writing/content design - Collaborating with designers and other stakeholders using Figma. Includes working on user flows, prototypes, and working with design systems. 

  • User research - User interviews, usability sessions, A/B tests, surveys, readability testing, business data, and support tickets

  • Content exploration - Card sorts, inventory, competitor analysis, and workshops

  • UX audits - End-to-end audits for improving usability and UX content on existing apps and websites.

  • Content guides - UX-focused content guides that help brands maintain consistency throughout the product, as well as marketing communications and help center articles

 Testimonials 

 I would choose to work with Laura again in a heartbeat. She is a skilled UX writer with a strong grasp of UX and information design best practices. Rather than wait to be told what to write, Laura is a strategic partner to her design and product teammates from the beginning of the design process to the end.

 

She challenges them to consider different ways of designing flows to better achieve our goals. She has taken on Vimeo's mission as her own, understands our target customers, and is a valuable part of our team.

Marc Rambeau
Director of Content Design at Vimeo 

bottom of page